Amazing project!!! I hope to work on some things like this in the not too distant future. (plug: stay tuned for the release of my sound/art/design project nearing completion of phase1 in the next couple of months.) The concept of creating visuals based on tracking movement through a defined space is something I really wanted to explore but just didn't have the budget for. This shows what is possible when using very sophisticated technologies in highly creative ways. Also thanks to companies like Toyota for realizing the importance of art/design and spending tons of money on this. Say what you will about the corporate 'machine' but the fact is that machine helps a lot of ideas to become manifested. What a creatively diverse team too!
The industrial designer in me loves to see a nice cut-away of an object but this is almost sacrilegious! I think anybody that notices the beauty of an Aston Martin knows that they're built very well and with great attention to detail. It's bad enough that they need to crash-test a bunch of these but did they really need to go rub it in our faces and cut one open!? This was for some party in NYC premiering the new DBS Volante by Aston Martin.
I know this seems like a ridiculous commercial but cats can do some pretty amazing things. Although, I really don't think a cat could possible drive that good...no way! So, this is probably just made using some fancy trick cinematography.
Big surprise...BMW does something amazing! (again) If you haven't heard, BMW erected the world's largest hourglass in Moscow to unveil it's new 7series sedan. Apparently Moscow is a big emerging market for the Bavarian company. I love how they make something as simple as an hourglass so amazing due to it's scale and complexity. I'm sure this took at least a few months of planning, testing, more planning, more testing, etc.. The even was called 'Never Stand Still' (click that link to go to the site for more pics and video) BMW, if you're reading....HIRE ME! I could definitely help your team come up with some crazy ideas to coincide with your products and brand recognition. Feel free to sponsor me with a new motorcycle or car!
It's no secret that I don't really care for large corporations that don't do much good for the world. However, I really want to work with BMW. Very few companies are sincere about change and innovation and BMW clearly puts their money where their mouths are. From their new facility by Zaha Hadid, to the Gina concept car and multiple installations such as this. All kidding aside, I do want to work with companies that promote thought and conversation that influences the progression of human intellect. Oh yeah, they are the main sponsor that's making it possible for the world to see the Tedtalks. (I'll post more about those soon!)
In the meantime, this installation is beautiful yet so simple and poetic...just balls in space. (yeah, it is a fact that SpaceBalls is one of the best films ever made!)
If you haven't already seen or heard, BMW has developed a new car that uses fabric instead of metal as the outer skin. I don't know why but BMW's design team seems to like fish and sharks...this is seriously the 4th or 5th car from them that makes me instantly think of a shark, manta ray, angler fish or some other type of marine life. Maybe they used a fabric like sharks' skin? If you've never really looked at shark skin you should...it's super aerodynamic but can also work like sand paper in the other direction. Anyway, as a designer this project made me extremely happy: 1- it is really pushing boundaries and thinking way outside of convention 2- it is REAL!! they actually did it!! (this is not just some computer model folks! they made and prototyped this!!) 3- it is promoting people to think about and question their consumption but also about their choices 4- it is a great study in materials and technology 5- it is a beautiful marriage of above and below the surface design and engineering
Unfortunately, this will only remain a concept car. There is only one and will be put into a German automotive museum. You can see some really good pictures of it at AutoBlog.
