Yeah, I know Jay-Z is a very unlikely candidate for this but just watch. I've seen it like 5 times in a row and can't make any sense of it...totally weird and seems to have nothing to do with the song. C'mon, Cirque du Soliel dancers, crazy white dudes, paint, bullets, human teeth, animal skulls, etc... I'm feeling it though and really dig some of the simple effects. Plus, it's a good club track that I'd definitely play at.
I love this stuff...I've posted a fair amount of graffiti-based projects (click here) and this is one of the better ones I've seen in a while. I like the simplicity of it and that it speaks to the temporary nature of graffiti. Unlike traditional graff that can been seen and exist with out photography but is sustained by photography, Halo requires photography to capture the moment making the act of graffiti an interactive experience.
Halo is one of many projects by French designer Aïssa Logerot go to his site for more info and other projects which really don't add up compared to this one. AissaLogerot.com
This one is kinda strange because the video seems to have nothing to do with the song. In the end, I like the video and think it's a good video for what was probably a $20 budget. Plus, this is one of my favorite rock jams in the past year.